Hi, my name is Ian.
I've been reverse engineering markets since I was 13, when I made my first $2,000 trading items on Rocket League.
Now I have 650 million organic short form views across brands, startups, and trends I've started.
I was behind the fake news prank trend on TikTok (300 million views and counting).
And back in high school I started a trend of people “quitting” their incurable illnesses (100 million views).
I've cracked 22 viral short-form video formats, taking 11 different brands past 100K view videos on organic for their first time.
About six months ago I joined Piñata Farms.
Since then: I'm averaging 13,000 downloads a month as their first successful organic hire.
I identified, launched, and marketed a new feature that got 17,000 organic downloads in the first month.
Behind that is 5 repeatable viral video formats all converting at varying percentages.
Before that: I grew my TikTok to 60k, built a clothing brand from my college dorm to $4k/mo profit in 3 months, and got the USA bench press at 17.
Now I'm focused on viral videos that convert for startups. I made 5 for my recent company — the best format getting ~100k views consistently & converting at 4%.
I'm happy to help people market & find formats for their products. Message me on LinkedIn if you're building something cool.